The Death of the SDR with Nelson Gilliat

Nelson Gilliat is the author of the book The Death of the SDR: and the Birth of Buyer-Centric Revenue.

We discussed the following topics:

• The Buyer-Centric Revenue Model vs the Predictable Revenue Model: is the Predictable Revenue model outdated?
• Why the Predictable Revenue Model no longer works
• The difference between bad marketing and good marketing
• How embracing the good marketing that's laid out can catapult your marketing career
• If you're an entrepreneur and starting a company or recently launched, should you build a marketing team first or a sales team?

From a recruitment marketing standpoint, just replace the term SDR with Sourcer and AE with Recruiter and everything Nelson talks about is applicable to the outdated way in which companies hire.

Where to find Nelson: LinkedIn

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The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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