Demand & Ops Unboxed with Travis L. Scott
A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.
Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice.
Episodes
24 episodes
Marketing, Sales, and Customer Success Alignment: The Key to Boosting Revenue with Ali Lillie
Ali Lillie from SmartBug joined the Demand & Ops Unboxed podcast to dive into the fascinating topic of how alignment between sales, marketing, and customer success teams is the often-overlooked key to driving revenue growth. Al...
•
Season 3
•
Episode 24
•
39:32
.jpg)
Connor Jeffers Interview: Enterprise-Level HubSpot Functionality and the Underrated Ops Hub
In the first interview of the re-branded era for the podcast, I interviewed Connor Jeffers, the Founder and CEO of Aptitude 8, a HubSpot Elite Partne...
•
Season 3
•
Episode 23
•
33:46
Demand Gen vs Lead Gen with Chris Roche
Demand Gen is a huge buzzword, yet many people are unsure what it is.Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of ...
•
Season 2
•
Episode 22
•
50:21
What's with all the hype about RevOps and Marketing Ops right now?
RevOps and Marketing Ops isn't new, but it sure seems like it by the amount of attention they're getting these days - and for good reason.With so much focus on growth- especially rapid growth - companies are looking for different levers...
•
Season 2
•
Episode 21
•
27:44
HubSpot Series: John Suarez, Director of Marketing Strategy at Smart Bug Media
John Suarez, Director of Marketing Strategy at Smart Bug MediaWe talked about:The evolution of HubSpotHubSpot's new functionality and why it’s a big deal
•
Season 2
•
Episode 20
•
34:38
Career Series - What is an Industry Marketer and Career Advice with Tara Quehl
Tara is a financial services, product marketing director at Demandbase, and we talked about the lessons learned throughout her career and what it means to be an industry marketer, the importance of mentors, and why it's so important to not only...
•
Season 2
•
Episode 19
•
33:52
RevOps Series - Sales Compensation with Sandeep Singh
Sales compensation. It's a very complex, yet fascinating topic and Ali and I had the pleasure of sitting down and digging into all of the nuances of this topic with Sandeep Singh.Sandeep shared his three key elements of sales compensati...
•
Season 2
•
Episode 18
•
31:03
Interview: Jay Desai, Head of Marketing at Captivate Talent
Jay Desai has started several companies, some of which he continues to be involved with. However, just a few months ago he decided to leave entrepreneurship and pivot into an in-house rol...
•
Season 2
•
Episode 17
•
39:45
Author Series: How To Start When You're Stuck with Robbie Swale
I have had a lot of great conversations with people since starting this podcast in the Summer of 2021, but my conversation with Robbie could have gone on for another couple of hours. Robbie recently published a book (one in a futur...
•
Season 2
•
Episode 16
•
54:19
Nailing HubSpot Sequences with Jamie Moran
Jamie Moran is the Head of Marketing at Neurotrainer.After attending over 30 different events in 2019, Jamie didn't quite understand how to use HubSpot Sequences and has regretted a huge missed op...
•
Season 2
•
Episode 15
•
31:36
Leadership Series: Navigating Change with Kyle Lacy
Kyle Lacy was the CMO at Lessonly...before they were acquired by Seismic within the last six months. Now he leads all of marketing as Seismic's SVP of Marketing. Kyle talked about what that transition was like and why one of the...
•
Season 2
•
Episode 14
•
30:03
The Future of Marketing with Andy Brunn
Andy Brunn is the Media Director at Clarity Coverdale Fury (CCF)Andy and I riff on the future of marketing and what we think is in store for marketers with the move away from third-party cookies and less visibility into metrics and why ...
•
Season 2
•
Episode 13
•
35:12
.jpg)
Content Creation at Scale with Stephen G. Pope
Stephen G. Pope is the Founder & CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies.He used to be an engineer and that has served him well when it comes to cr...
•
Season 1
•
Episode 11
•
46:07
The Death of the SDR with Nelson Gilliat
Nelson Gilliat is the author of the book The Death of the SDR: and the Birth of Buyer-Centric Revenue. We discussed th...
•
Season 1
•
Episode 11
•
44:28
Mason Cosby - Launching a Marketing Career and the Biggest Opportunity Most Companies Miss
In this episode:Finding a good marketing role during COVIDJob titles- who they're really forOrganic LinkedIn engagement and growth in a short amount of timePricing and when "free" works and when it...
•
Season 1
•
Episode 10
•
49:19
Interview with Jeff Gothelf - OKRs and Marketing
If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker o...
•
Season 1
•
Episode 9
•
27:26
How Marketers Can Get Buy-In
Ali and I riff on how marketers can get buy-in for projects, new additions to your MarTech stack, and more budget, among other things. Here are some of the highlights:1:34 - Understand who you are trying to get buy-in from and w...
•
Season 1
•
Episode 8
•
35:29
Leadership Series: Tiffany Sauder, President and CEO of Element Three
Guest: Tiffany SauderHosts: Travis Scott and Ali SchwankeOriginally Recorded: 09-24-2021Tiffany Sauder is a highly successful CEO at Element Three, a marketing agency in Indianapolis that has been around for...
•
Season 1
•
Episode 7
•
39:49
HubSpot Series: Takeaways and Trends from the 2021 HubSpot Inbound Conference
Typically, we release our podcast episodes on a bi-weekly cadence but with Inbound 2021 recently wrapping up, we decided to share our takeaways and squeeze in a bonus episode ahead of our next interview. Some of the key takeaways w...
•
Season 1
•
Episode 6
•
27:45
Growth Marketing and Professional Growth with Yuliya Salorenko
HostsAli Schwanke, CEO & Founder @ Simple StratTravis Scott, Founder & Principal Consultant at R...
•
Season 1
•
Episode 5
•
49:05
Building a Personal Brand on LinkedIn with Nate Guggia
Comparatively speaking, Nate is a newcomer to LinkedIn. He first really started using the social network about 2-1/2 years ago. In that time he's amassed an eye-popping 20,000 followers.How did he do it? What was his a-ha moment? How di...
•
Season 1
•
Episode 4
•
57:17
Episode 3 - Introducing Ali Schwanke
In this episode, you're introduced to Ali Schwanke, one of the show's co-hosts.Ali is the CEO and Founder of Simple Strat, a content marketing agency for B2B tech companies and a HubSpot Platinum Partner.We talked about quite a ...
•
Season 1
•
Episode 3
•
40:36
Episode 2 - Email Marketing - Interview with Ryan Glanzer
Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.I sat down with my friend, Ryan Glanzer, to talk email marke...
•
Season 1
•
Episode 2
•
38:17
Author Series: Michael F. Schein and "The Hype Handbook" (001)
Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.
•
Season 1
•
Episode 1
•
42:48