Demand & Ops Unboxed with Travis L. Scott
A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.
Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice.
Demand & Ops Unboxed with Travis L. Scott
Demand Gen vs Lead Gen with Chris Roche
Demand Gen is a huge buzzword, yet many people are unsure what it is.
Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.
Here are some of the topics covered:
- The difference between demand gen and lead gen
- The compounding effect of demand gen on growth and revenue
- The importance of social selling and building a personal brand to good demand gen
- Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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