Demand & Ops Unboxed with Travis L. Scott

Demand Gen vs Lead Gen with Chris Roche

Travis Scott and Ali Schwanke Season 2 Episode 22

Demand Gen is a huge buzzword, yet many people are unsure what it is.

Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model. 

Here are some of the topics covered:

  • The difference between demand gen and lead gen
  • The compounding effect of demand gen on growth and revenue
  • The importance of social selling and building a personal brand to good demand gen
  •  Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down



The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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