Demand & Ops Unboxed with Travis L. Scott
A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.
Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice.
Demand & Ops Unboxed with Travis L. Scott
Episode 2 - Email Marketing - Interview with Ryan Glanzer
Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.
I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs.
Some of the things we covered include:
- Email testing
- List hygiene
- Knowing your audience and building personas around psychographics
- Attribution
- Common mistakes beginners make
- Ryan's 7 D's - 7 skills remarkable email marketers or email teams should have
- Framework for hiring a killer email marketer or marketing team
- Dynamic email design
- Deployment: why it's more than just pressing send
- Deliverability
- The difference between newsletters and other email marketing
- Using email to turn challenging circumstances into positive opportunities
You can connect with Ryan here:
You can connect with me, Travis, here:
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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