Demand & Ops Unboxed with Travis L. Scott
A new season and a new brand- the Demand & Ops Unboxed podcast, originally called Marketing:Unboxed, is all about demand gen and Ops (marketing, sales, and RevOps) is hosted by Travis L. Scott, Founder and Principal Consultant at RainierDigital.
Presented by RainierDigital, a HubSpot Gold Partner and consultancy, the Demand & Ops Unboxed podcast highlights some of the latest trends and strategies in demand creation, capture, and conversion, along with practical HubSpot and Ops advice.
Demand & Ops Unboxed with Travis L. Scott
Content Creation at Scale with Stephen G. Pope
Stephen G. Pope is the Founder & CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies.
He used to be an engineer and that has served him well when it comes to creating content at scale.
Stephen has found a way to automate nearly 90% of his content creation and, if you saw it in action, it would blow your mind.
He's also killing it on TikTok as a marketer- and he doesn't have to dance.
We talk about:
- Why TikTok works for businesses and marketers and why you should have a presence there.
- Psychology and why people stop to check out your content or keep scrolling.
- Automation - especially when it comes to content
Here are some highlights from our conversation with timestamps if you want to jump ahead.
9:37 - Automating your content creation and distribution: Stephen has automated nearly 90% of his content creation and has built a community where he shares how he's done this with people interested in learning and applying it to their own content.
12:30 - Should you hire an editor to help
14:40 - Where you distribute and where you're active are two different things
20:41 - Connecting the dots and paying attention to the little details
24:24 - The importance of staying focused on growing one thing at a time.
26:32 - You don't have to keep coming up with new things. It's OK to repeat yourself
28:58 - Listen to what people are asking about including your prospects you speak with, customers, and a gold mine is in the discussions happening in communities and groups.
35:25 - People are addicted to 'how-to' videos and content and a lot of the time the biggest roadblock for people is themselves.
38:34 - The best way to get started.
42:02 - Why content creation is easier for new companies versus companies who have been around for a while.
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Where to find Stephen: LinkedIn, TikTok, Twitter, SGP Labs, Digital Masters Community
Where to find Travis: LinkedIn, Twitter, RainierDigital
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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